The Bookcase for Tolerance

Agency Network: 
Published/Aired: 
November 2021

Description

Advertising agency Innocean Berlin, Media.Monks, Massive Music & Hagens PR as well as several global contributors have come together to create “The Bookcase for Tolerance” an educational tool to help combat antisemitism, prejudice, inequality and discrimination.

The project contains a docuseries, an app and a website containing personal stories of young people who face intolerance in their daily lives and change the perception towards those who are considered "different".

And by doing so, the idea is to create a more tolerant world. A world without discrimination. #donthateeducate

Integrated advertisement created by INNOCEAN Worldwide Europe, Germany for ANNE FRANK HOUSE, within the category: Public Interest, NGO.

Advertising Agency: INNOCEAN Worldwide Europe
Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Head of Art: Bruno Oppido
Creative Director: Reinier Gorissen, Marlon von Franquemont
Associate Creative Director: Andrés Andrade
Art Director: Gonçalo Martinho
Jr. Art Director: Leon Celay
Copywriter: António Neto
Jr. Copywriters: Javier Granados, Juan Kebork
Interns: Quynh Tran Khanh, Hajra Tariq
Translations: Giovana Pereira, Nicolas Holz
Illustrations Documentaries: Rik Nieuwdorp
Chief Operating Officer: Jonathan Hill
Senior Planning Manager: Anna Nowak-Otto
Business Director: Danny Frangella
Account Manager Digital: Alexandrina Ripa
Head of TV: Fabian Barz
Senior Producer: Allison Markert
Legal Support: Leticia Rial Ungaro
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