Engine Creative’s latest work for Anchor Butter takes the long-running “Butter the Food. Butter the Mood” campaign into new, fun places, with a series of TV, digital, social, print and radio executions that capture the ways in which adding delicious Anchor Butter to your food can change your day for the better.
The campaign is all about sharing the uplifting feeling that comes from spreading Anchor, and how eating food that is oozing with delicious butter triggers a playful mindset – and even sets off an unexpected chain of events.
Integrated advertisement created by Engine Creative, United Kingdom for Anchor Butter, within the category: Food.
Chief Creative Officer: Billy Faithfull
Creative Director: Steve Hawthorne
Creative: Ollie Agius, Pete Ioulianou
Head of Film: Melody Sylvester
Head of Strategy: Liz Baines
Senior Strategist: Kath Morris
Account Management: Rich Williams, Megan Seaby, Madison Bolton
Executive Producer: Bradley Woodus
Producer: Zoe Lynch
Project Manager: Sophie Richaume
Photographer: Joe Giacomet
Production Company: Blink Ink
Director: Joseph Mann
Producer: Josh Smith
Executive Producer: Bart Yates
Editor: Max Windows – Stitch
Post Production: Free Folk
Sound Design: Tony Rapaccioli – Wave
DoP: Alex Barber
Media planning / Buying: Carat