We were tasked to keep AMEX engaged with their cardholders to maintain loyalty levels. Those members who traveled excessively pre-pandemic have had to shift their priorities due to travel restrictions, but AMEX has not necessarily shifted their priorities to accommodate their new needs.
We realized that the issue with the pandemic is not that people miss traveling, but that they're losing opportunities to feel special.
So we decided to make them feel special, by creating an exclusive digital speakeasy called the platinum portal.
Integrated advertisement created by Miami Ad School, United States for American Express, within the category: Finance.