She Is Heard

May 2019


Adidas has a problem with sports journalism. The majority of sports coverage is of male athletes and most sports articles are written by men. she is heard will be adidas first, all-women’s team of journalists to break barriers between girls and sport.

Integrated advertisement created by Humber College, Canada for Adidas, within the category: Sports.

Advertising School: Humber College / Miami Ad School, Toronto, Canada
Art Director: Ted Pedro
Copywriter: Brenna O'Leary
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