Game Set Love

Agency Network: 
August 2017
Adidas: Game Set Love
Adidas Integrated Ad - Game Set Love


For Fall/Winter 2017, Pharrell Williams and adidas Originals throwback to a golden era of tennis. Inspired by the sport’s ’70s-era superstars—their fearless attitudes and their bold senses of personal style—Pharrell Williams developed a simple brief: remix their most iconic looks into a new tennis collection informed by the latest breakthroughs in adidas technology, such as adidas Climacool. The campaign includes fashion models and professional tennis players alike.

Integrated advertisement created by Lloyd&Co, United States for Adidas, within the category: Fashion.

Advertising Agency: Lloyd&Co, USA
Creative Directors: Doug Lloyd, Phi Hollinger
Art Director: Caroline Cox
Art Buyer / Producer: Kris Lindblade
Senior Account Manager: Marie Lamonica
Account Manager: Andrea Kim
Creatives: Phoebe Mak, Prue Treweeke
Senior Communications Manager: Luceny Fofana
Communications Manager: Georgia Wagstaff
Producer: Justin Townsend
Photographer: Viviane Sassen
Log in to post comments
tasseka's picture

beautiful skinny people in beautiful colorful clothes... ok.

Activity Score 92
kleenex's picture

Clothing does not look bad at all.

Activity Score 57557
Web Designer/Developer
Featured Content

Latest Collections