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Game Set Love

Agency Network: 
Published/Aired: 
August 2017
Adidas: Game Set Love
Adidas Integrated Ad - Game Set Love

Description

For Fall/Winter 2017, Pharrell Williams and adidas Originals throwback to a golden era of tennis. Inspired by the sport’s ’70s-era superstars—their fearless attitudes and their bold senses of personal style—Pharrell Williams developed a simple brief: remix their most iconic looks into a new tennis collection informed by the latest breakthroughs in adidas technology, such as adidas Climacool. The campaign includes fashion models and professional tennis players alike.

Integrated advertisement created by Lloyd&Co, United States for Adidas, within the category: Fashion.

Advertising Agency: Lloyd&Co, USA
Creative Directors: Doug Lloyd, Phi Hollinger
Art Director: Caroline Cox
Art Buyer / Producer: Kris Lindblade
Senior Account Manager: Marie Lamonica
Account Manager: Andrea Kim
Creatives: Phoebe Mak, Prue Treweeke
Senior Communications Manager: Luceny Fofana
Communications Manager: Georgia Wagstaff
Producer: Justin Townsend
Photographer: Viviane Sassen
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tasseka's picture

beautiful skinny people in beautiful colorful clothes... ok.

tasseka
Activity Score 90
Copywriter
kleenex's picture

Clothing does not look bad at all.

kleenex
Activity Score 57519
Web Designer/Developer
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