For Fall/Winter 2017, Pharrell Williams and adidas Originals throwback to a golden era of tennis. Inspired by the sport’s ’70s-era superstars—their fearless attitudes and their bold senses of personal style—Pharrell Williams developed a simple brief: remix their most iconic looks into a new tennis collection informed by the latest breakthroughs in adidas technology, such as adidas Climacool. The campaign includes fashion models and professional tennis players alike.
Integrated advertisement created by Lloyd&Co, United States for Adidas, within the category: Fashion.
Creative Directors: Doug Lloyd, Phi Hollinger
Art Director: Caroline Cox
Art Buyer / Producer: Kris Lindblade
Senior Account Manager: Marie Lamonica
Account Manager: Andrea Kim
Creatives: Phoebe Mak, Prue Treweeke
Senior Communications Manager: Luceny Fofana
Communications Manager: Georgia Wagstaff
Producer: Justin Townsend
Photographer: Viviane Sassen