5 to go is a Romanian coffee shop brand selling all the products at 5 lei (around 1 EUR). Starbucks, the biggest coffee shop brand in the world started a big media campaign offering 5 lei coffee on Mondays. This is the moment when we fight back using the combined forces of OOH’s credibility and social media’s shareability!
Integrated advertisement created by The Onion Media, Romania for 5 to go, within the category: Non-Alcoholic Drinks.
Creatives: Bogdan Mogoroase, Lavinia Buzi