Impulse takes the wheel in 215 McCann’s latest campaign for Forza Horizon 5

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November 2021
Xbox: Impulse takes the wheel in 215 McCann’s latest campaign for Forza Horizon 5
Xbox: Impulse takes the wheel in 215 McCann’s latest campaign for Forza Horizon 5
Xbox Film Ad - Impulse takes the wheel in 215 McCann’s latest campaign for Forza Horizon 5
Xbox Film Ad - Impulse takes the wheel in 215 McCann’s latest campaign for Forza Horizon 5

Description

Xbox Game Studios’ Forza Horizon 5 takes place in Mexico and features an ever-evolving open world with limitless driving action in hundreds of the world’s greatest cars. It’s a game where absolute freedom truly leads to incredible experiences. That’s why we created a campaign that champions impulsiveness as a virtue. When you listen to your gut, you see more, do more and explore more.

The campaign tagline ¡GO! speaks to the excitement and urgency of doing, over thinking. It also sets the game squarely in Mexico with the Spanish inverted exclamation point. It was important to the team to use authentic language while also speaking to a global audience.

The film, “The Getaway Driver,” focuses on one man discovering his very own voice of impulse and embarking on a wild joy ride throughout vibrant Mexico. Our hero (played by Cristo Fernández from Ted Lasso) is a ride-share driver who is used to helping others “getaway,” while he himself remains stuck in a monotonous routine. Beholden to the whims of others, he rarely gets a chance to let loose. Until one day a passenger enters the car and lo and behold, it’s himself.

In the style of magical realism, what will unfold is a wild adventure spurred on by his own impulses, manifested in human form. As he tears across Mexico’s diverse terrain, he encounters a mix of highly sought-after vintage and new cars, from a classic 1963 Volkswagen bug to the all-new Ford Bronco. After our hero has fulfilled every whim, his alter-ego magically disappears - but his hunger for adventure lives on.

Throughout concepting, production and post, 215 McCann was committed to representation and authenticity in all its forms. The agency hired Latinx talent in front of and behind the camera, including a Mexican-born director (Tania Verduzco from Los Pérez), Mexican actor Cristo Fernández, and a cameo from Colombian singer, Karol G. Lastly, in addition to diversity on set, 215 McCann and Xbox achieved a carbon-neutral production, ensuring our commercial was both inclusive and sustainable.

The campaign will run globally across broadcast, social, and OOH beginning November 1.

Film advertisement created by McCann Worldgroup, United States for Xbox, within the category: Gaming.

Advertising Agency: 215 McCann, United States of America
General Manager, Xbox Brands And Advertising: Taylor Smith
Sr. Manager, Xbox Global Marketing Communications: Nicole Fawcette
Imc: Ryan Merritt
Director Product Marketing, Xbox: Eva Stefanac
Art Director, Turn 10 Studios: Tim Dean
Chief Creative Officer, 215 McCann: Scott Duchon
Creative Director, 215 McCann: Nichole Geddes
Senior Copywriter, 215 McCann: Ashley Suarez Wood
Senior Art Director, 215 McCann: Savannah Hicks
Director Of Integrated Production, 215 McCann: Mandi Holdorf
Senior Producer, 215 McCann: Christine Hurty
Director Of Business Affairs, 215 McCann: Mary Beth Barney
Business Director, 215 McCann: Peter Goldstein
Account Director, 215 McCann: Patrick Meeley
Account Supervisor, 215 McCann: Christopher Levy
Account Executive, 215 McCann: Dylan Williams
Assistant Account Executive, 215 McCann: Akshaya Sridharan
Director Of Strategy, 215 McCann: Brian Wakabayashi, Sam Chotiner
Strategy Director, 215 McCann: Ryan Riley
Senior Strategist, 215 McCann: Christian Stewart
Directors, Caviar: Los Pèrez
Managing Director, Caviar: Michael Sagol
Executive Producer/Partner, Caviar: Kim Dellara
Head Of Production, Caviar: Casey Wooden
Producer, Caviar: Javier Alejandro
Cinematographer, Caviar: Pau Caustejon
Line Producer, The Lift: Magali Sagarra
1st AD, The Lift: Bernardo Jasso
Precision/Stung Driver Coord, The Lift: René Cornú
Casting, The Lift: Paulina Maqueda
Production Designer, The Lift: Mónica Bidault
Wardrobe Designer, The Lift: Paoula Alfaro
Editor, Rock Paper Scissors LA: Jamie Foord
Assistant Editor, Rock Paper Scissors LA: Dominic Wendel
Producer, Rock Paper Scissors LA: Lauren Pullano
EP, Rock Paper Scissors LA: Shada Shariatzdeh
HOP, Rock Paper Scissors LA: Dre Krichevsky
Managing Director, Rock Paper Scissors LA: Eve Kornblum
Creative Director, The Mill: James Allen
VFX Supervisor, The Mill: James Allen
Executive Producer, The Mill: Ari Davis
Producer, The Mill: Bret Aros
Shoot Supervisor, The Mill: James Allen
2D Lead Artist, The Mill: James Allen
3D Lead Artist, The Mill: Matt Bohnert
2D Artist, The Mill: Jerome Knight, Katerina Arroyo, Jake Albers, Abigail Riegel, Mike Miller, Kai Chun Tsai, Kevin Diaz
3D Artist, The Mill: Michael Lori, Elizabeth Hammer, Jae Jun Yi, Jason Huang, Robert Chapman, Yongho Kim, Ziming Liu, Nicholas Damico, Scott Fritts
Finish Artist, The Mill: Chris Knight, John Shirley
Matte Painting, The Mill: Bill Lu, Bill Mather
Motion Graphics, The Mill: Greg Park, Greg Rubner
Production Coordinator, The Mill: Sarah Abiharb
Colorist: Alex Gregory, Paul Yacono
Color Producer: Denise Brown
Color Assist: Rory Leighton, Logan Highlen, Gemma Parr, Charles Brown, Billy Dawson, Cristina Giribets
Executive Producers, Walker: Sara Matarazzo, Stephanie Pigott
Senior Producer, Walker: Danielle Soury
Composer, Walker: Juan Carlos Enriquez
Licensed Track: Mucha Muchacha By Esquivel
Sound Design: Brian Emrich
Audio Mix Engineer, Beacon Street Studios: Rommel Molina
Additional Sound Design, Beacons Street Studios: Rommel Molina
Producer, Beacon Street Studios: Lindsey Lerman
Rubik’s Cube Used Courtesy Of Spin Master.:
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