Over 1.2 million people die in traffic accidents around the globe each year, but Volvo believes its vision of an injury and fatality-free future can soon be a reality. The film features the new Volvo XC60, which is one of the safest cars ever made by the Swedish premium car manufacturer.
Film advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.
Art Directors: Karl Risenfors, Andreas Malm
Copywriter: Gustav Johansson
Account Director: Anders Bothén
Account Manager: Ewa Edlund
Graphic Designer: Martin Joelsson
PR Strategist: Bjarne Darwall
Agency Producer: Jim Elfving
Production Company: New Land
Director: Gustav Johansson
DOP: Chayse Irvin
Executive Producer: Therese Engberg