Paying is a Game

Agency Network: 
July 2020


To support new Erste and VISA bank cash free service, VMLY&R Prague came with campaign where in visual style we find a connection between cash-free payment and sports. Together with Creative Embassy and Lubos Vacke, they created a series of two commercials, whose entire visual stylisation is inspired directly by the world of sports, both in live action and animation.

Film advertisement created by Y&R, Czechia for Visa, within the category: Finance.

Advertising Agency: VMLY&R Prague, Prague, Czech Republic
Production House: Creative Embassy
Executive Producer: Petr Oplatka
Director: Lubos Vacke
DOP: Radim Strelka
Cast: Ondrej Brusch
Focus Puller: Petr Soukup
Grip: David Ruzicka, Daniel Vagenknecht
Line Producer: Vit Pecka
Production Manager: Stepan Sikl
VFX Postproduction Studio: Achtung 4K
Color Grading: Patrik Velek
VFX and Animations: Patrik Michalu
Compositing: Patrik Michalu
2D Animation Supervisor: Jaroslav Baran
Sound Studio: Napa Records

Sound Design: Martin Blauber
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