Erste Bank

George - Easy

Agency: VMLY&R


Bad weather, slow service in the eatery or a fitness class that we don't really want to go today. Who among us hasn't experienced that?
On our phones, we control everything with a simple flick of a finger and adjust things as we wish. Switching, swiping, skipping what we don't like, tweaking reality with all sorts of filters, etc. What would it be like to have the same powers in real life? If everything worked like in Erste Bank's George app, life would be easy.

This professional campaign titled 'George - Easy' was published in Czechia in November, 2022. It was created for the brand: Erste Bank, by ad agency: VMLY&R. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 7 months ago by director: Lubos Vacke.


Agency: WMLY&R Prague
Creative Director: Tomas Novotny
Art Director: Dimitrii Umistef
Copywriter: Tomas Kresnicka

Production House: Creative Embassy

Executive Producer: Matous Heger, Vasek Sladek

Director: Lubos Vacke
DOP: Radim Strelka
Editor: Marek Kralovsky

Line Producer: Vit Pecka
Production Manager: Zuzana Zmitkova
Location Manager: Miloš Veselý
1st AD: Petr Heinrich
2nd AD: Vaclav Vyskocil
Production Coordinator: Kristyna Novotna
Runner: Max Lansky, Tomas Lazar

Focus Puller: Jan Hofman
2nd Camera Assistant: Jan Drdak
Gaffer: Roman Vitek, Max Denkr
Key Grip: Michal Ralis
Motion Control: Vojtech Nedved, Tomas Siska
Video Operator: Jirka Typlt
Cable Guy: Martin Milhauz Polak
DIT: Milan Dvoracek

Production Designer: Vojtech Kalecky
Prop Master: Standa Prerovsky
Construction Stby: David Laznicka

Location Manager: Miloš Veselý
Location Assistant: Roman Potucek

Wardrobe Stylist: Barbora Kubi
Wardrobe Assistant: Michaela Hryňová
Make Up: Katerina Sulcova

Nela Mie Cara
Vaclav Ruzicka
Milan Horacek
Julius Kubascik
Zdenek Zluva

Casting Agency: Simon Says
Casting Director: Arwa Salmanova
Casting Coordinator: Maryana Kozak

Postproduction Producer: Tibor Hutira
Postproduction House: PFX
Postproduction House Produce: Tomas Broz
VFX Supervisor: Jiri Curik
Colo Grading Artist: Jax Harney

Music Licensing Company: Tracks&Fields
Music Supervisor: Marc Tanzmann
Music: Bugsy
Sound Design: Samuel Jurkovic
Voice Artist: Katie & Jay Thorne


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