Agency Network: 
July 2020


A two-minute animated film that marks a change in tone for the brand, which previously connected erectile problems to control and performance. 'Love Story' takes a more emotional perspective, portraying the struggle as a common health issue that can be caused by the stresses of modern life. It follows one couple as they grow increasingly distant and struggle to maintain their sex life while juggling work demands and the distractions of technology. In the end, they put aside their phones, job pressures and anxiety to connect.

Film advertisement created by VMLY&R, United Kingdom for Viagra, within the category: Pharmaceutical.

Advertising Agency: VMLY&R, London, United Kingdom of Great Britain and Northern Ireland
Production Company: BlinkInk
Sound Design: Factory Studios
Cco: Laurent Simon
Chairman: Mark Roalfe
Creative Director: Tamryn Kerr
Director: Paulo Garcia
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