Kicking Gas

Agency Network: 
June 2019


Superconductor is proud to launch its first campaign ever for Veloz, a non-profit group dedicated to increasing electric car sales. “Kicking Gas” is an integrated campaign starring Arnold Schwarzenegger that mimics the launch of a summer blockbuster. Created in collaboration with Oak Productions and Bullitt, and directed by Emmy-Award winning Josh Greenbaum, the films feature Schwarzenegger going undercover as a colorful, moustache-wearing used car salesman on a mission to sell gas-guzzlers. Rickett & Sones is the director/photographer duo responsible for all still photography.

Film advertisement created by Superconductor, United States for Veloz, within the category: Public Interest, NGO.

Advertising Agency: Superconductor, USA
Chairman: Todd Makurath
President/CEO: Luke Ricci
Chief Creative Officer: Chris Adams
Chief Strategy Officer: Noel Sullivan
EVP Business Development: Allison Amon
Producer: Robert Samuel
Copywriter: Mike Prochaska
Designer: Samia Zaidi
Still Photographer: Rickett & Sones
Production Company: Oak Productions
Production Company: Bullitt
Director: Josh Greenbaum
President and Executive Producer: Luke Ricci
Head Of Production: Jenni Sprunger
EVP Business Development: Allison Amon
Producer: Jeremy Barrett
Director of Photography: John Rutland
Editorial Company: Final Cut
Editor: Chris Amos
President/US: Stephanie Apt
Executive Producer: Suzy Ramirez
Producer: Esther Gonzalez
Color: Company 3
Senior Colorist: Tyler Roth
Executive Producer: Ashley McKim
Finishing: Significant Others
Flame Artist: Betty Cameron
Producer: Kyra Hendricks
Music: Asche & Spencer
Composers: Thad Spencer, Richard Werbowenko
Executive Producer: Matt Locher
Sound: Lime Studios
Audio Mixer: Rohan Young
Executive Producer: Susie Boyajan
Sound: Lime Studios
Audio Mixer: Rohan Young
Executive Producer: Susie Boyajan
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