Electric For All

Stepping away from the traditional motifs seen in car ads, the campaign uses a clean, simple visual style to cut through the noise. It blends photoreal live-action EVs with graphic illustration, creating a look that feels both classic and modern. Its multilingual, mixed-media approach builds trust through straightforward messaging and memorable visuals. The EVs in the spots are real EVs and chargers generated by CGI allowing the campaign to showcase the different vehicles and choices available.

The new campaign features a supportive voice who genuinely believes in the benefits of EVs: actor, woodworker, and best-selling author Nick Offerman. Known for his role as Ron Swanson in Parks and Recreation and currently appearing in Mission: Impossible – The Final Reckoning, Offerman brings authenticity, relatability, and a grounded tone to this national EV education effort.

EVs are changing the way people drive and save. Millions of drivers are already spending less on gas + maintenance and taking advantage of available incentives by buying new and used EVs. Others haven’t made the switch because they don’t realize how much they could save. At the same time, federal tax credits end on September 30th and state EV tax credits and policies are under threat creating more consumer questions.

The Electric for All Campaign is the first and largest nonprofit-led, brand-neutral EV education campaign in the U.S., backed by $43.5 million in funding from Electrify America. EV adoption is reaching a tipping point. While early adopters are already sold on key benefits, such as lower total cost of ownership, home charging, savings on gas, and both daily and long-range capabilities, the real momentum will come from reaching the early majority or mass majority of the next car buyer. Each of the video messages tap into the everyday benefits of EV ownership.

This campaign speaks directly to a broader audience: those who may be curious but not yet convinced or those fully educated, highlighting accessible options across the industry. Brand-agnostic by design, it celebrates the full range of EV options available today, emphasizing accessibility, variety, and choice.

Each spot highlights the everyday benefits that matter most to drivers, including cost savings from incentives and savings on gas, convenient charging options at home and on the go, driving range, affordability, and the variety of new and used EV models.

Veloz tapped The Shipyard for their deep expertise in behavioral change across the years and across its client base. With advocacy campaigns for Save Our Water, The Ohio State University, 988 Suicide and Crisis Lifeline.
The initiative is also committed to reaching low-income and disadvantaged communities. With dedicated multilingual media buys and enhanced tools on ElectricForAll.org, including a robust ZIP code search, the initiative ensures messaging, messengers, and media reflect community needs across the U.S. The Shipyard partnered with multicultural agency Accent Marketing to ensure cultural relevance and creative nuance for the national Hispanic market.

The campaign will run across Linear TV, Digital, CTV, Audio and Out of Home and will also tap into partnerships with NBCU+Telemundo, Disney + ABC and TelevisaUnivision throughout the year. Timing is crucial for the campaign as government rebates are valid until 9/30/25 (new: $7,500 / Used: $4,000).

To create further touchpoints, ElectricForAll.org is a multilingual hub available in 15 languages, including English and Spanish. It offers easy tools to compare new and used EVs, find available incentives by ZIP code, locate charging stations, and understand long-term cost savings, making EV ownership more accessible for every community.

The campaign will continue through June 2026 and will build momentum throughout.