Though much of gambling is shifting online, scratchcards remain undefeated classics. Since the gaming experience is most analog, intriguing habits and superstitious rituals can be found among the players. To attract good luck, there are many ways to choose the right cards and multiple ways to scratch them.
Film advertisement created by Hasan&Partners, Finland for Veikkaus, within the category: Gaming.
Creative Director: Mikael Nemeschansky
Creatives: Ilkka Sairanen, Henri Haka
Client Service Director: Suvituuli Tuukkanen
Account Director: Gustaf From
Project Manager: Annika Wiksten
Director: Nalle Sjöblad
Director of Photography: Hena Blomberg
Producer: Marko Antila
Production Company: Lucy Loves Stories
Production Service Company: Magic
Post production: Toast Post, Post Control, Piñata