Design your time

Agency: Leo Burnett

This professional campaign titled 'Design your time' was published in Germany in May, 2016. It was created for the brand: Samsung, by ad agency: Leo Burnett. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 8 years ago.


In December, thousands of internet users followed the call to submit images for the Samsung “Design Your Time“ campaign. The participants created an individual watch face for every specific minute. They drew, wrote and painted – the result are thousands of completely unique dials for the Samsung Smartwatch. The most original ones were selected and are now part of the first user-generated Samsung Watchface. With the app, every glance at the Gear S2 or Gear S2 classic promises a surprise because the dial changes every minute. 1440 times a day.

Advertising Agency: Leo Burnett, Frankfurt, Germany
Chief Creative Officer: Andreas Pauli
Executive Creative Director: Christoph Riebling
Creative Directors: Benjamin Merkel, Helge Kniess
Senior Coprywriter: Christian Urbanski
Senior Art director: Thomas Koch
Design: Michael Fluhr
Client Service Director: Martin Krauter
Group Account Director: Pia Schütz
Creative Technologist: Viktor Kislovskij
Social Media Consultant: Felix Schrader


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