Be a bit better at - saving $$$

Campaign
Agency Network: 
Published/Aired: 
November 2016

Description

V Energy drink is a brand known for making people a bit better at stuff. Whilst the brand appeals to heavy drinkers, light ones are a bit more skeptical. To them, energy drinks are a necessary evil, so we needed to show them just how necessary we could be. Enter V-Skills. 24 essential life lessons printed on 14 million cans across the country. A simple scan of the can with a smartphone served you an entertaining how-to guide on everything from smoke bombing to nailing a perfect sickie.

Film advertisement created by TKT, Australia for V Energy Drink, within the category: Non-Alcoholic Drinks.

Advertising Agency: TKT, Sydney, Australia
Creative Directors: Ben Clare, Brendan Willenberg
Art Director: Ollie Beeston
Copywriter: James Beswick
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