ADVERTISING

V Energy Drink

The V Motion Project, Can't Help Myself

Agency: BBDO

Description

By hacking Kinect motion tracking software and combining it with audio production software, the V Motion Project created a tool that could transform the body's movements into music.

This professional campaign titled 'The V Motion Project, Can't Help Myself' was published in New Zealand in July, 2012. It was created for the brand: V Energy Drink, by ad agency: BBDO. This Ambient medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted over 10 years ago.

Credits

Also watch the official music video: http://www.youtube.com/watch?v=YERtJ-5wlhM
Advertising Agency: Colenso BBDO, New Zealand
Creative Chairman: Nick Worthington
Creative Director: Aaron Turk
Art Directors: Lachlan Palmer-Hubbard, Jae Morrison
Copywriter: Graeme Clarke
Agency Producers: Paul Courtney, Rob Linkhorn
Account Team: Tim Ellis, Samantha Parsons, Stefanie Robertson, Eileen Cosgrove-Moloney
Production Company: Thick As Thieves / Assembly
Directors: Zoe McIntosh, Jonny Kofoed, Matt Von Trott
Producers: Nik Beachman, Amanda Chambers
Developers: Paul Sanderson, Jeff Nusz, Mike Delucchi
Music: Joel Little / Golden Age Studio / Level Two Music
Motion Artist: Joshua Cesan / Identity Dance Crew
Sound Design: James Hayday / Images & Sound

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