The One and Only Childhood

Agency Network: 
March 2020


Erlik Oslo (=Oslo) is Norway's biggest street magazine and it's sold by homeless people and drug addicts in Oslo. The Erlik Oslo-sellers are a living proof of the importance of UNICEFs work to protect children before they grow up and out of society. Because too often we have to go back to a person's childhood to understand why he or she ended up in the streets - the only problem is that we don't see them at all. To mark the importance of Children's rights in Norway, sa well as the rest of the world, UNICEF teamed up with Erlik Oslo to sell a special themed issue of the magazine, with a different kind of salesmen: Children. So that for once, the citizens of Oslo could understand that we've all been children, and actually see the child in the addict.

Film advertisement created by Tante Randi, Norway for Unicef, within the categories: Media, Public Interest, NGO.

Advertising Agency: Tante Randi, Oslo, Norway
Production Company: BleckOUT
Producer: Mikkel Gulliksen
Director: Iselin Saga
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