Celebrity Tap - Rihanna

Campaign
Agency Network: 
Published/Aired: 
April 2011

Also From This Campaign 2

Description

Film advertisement created by Droga5, United States for Unicef, within the category: Public Interest, NGO.

Advertising Agency: Droga5, New York, USA
Agency Producer: Misha Louy
Creative Chairman: David Droga
Executive Creative Directors: Ted Royer, Nik Studzinski
Creative Director: Neil Heymann
Art Director: Jon Kubik
Copywriter: Adam Noel
Creatives: Isaac Silvergate, Jeff Anderson
Interactive Designer: Chris Schwartz
Head of Integrated Production: Sally-Ann Dale
Executive Producer, Broadcast: Misha Louy
Executive Producer, Interactive: Andrew Allen
Executive Producer, Art: Cliff Lewis
Interactive Producer: Jason Curtis
Art Producer: Mea Cole Tefka
Editorial Company: Cutting Room / New York
Editor: Debbie McMurtrey
Assistant Editor: Rhys Hecox
Editorial Producer / EP: Melissa Lubin
Postproduction company: Light of Day / New York
Online: Josh Williams
Color: Blase Theodore
Sound Mixing: Cutting Room / New York
Mixer: Walter Bianco
Bird Animation: Light of Day / New York
Original Artwork: Harlie Brindak
Production company: Uber Content, Bicoastal
Director: Amir Farhang
Producer: Pat Harris
DP: Florian Stadler
EPs: Preston Lee, Phyllis Koenig
Production Company: Hungry Man, Bicoastal
Director: Wayne Mcclammy
DP: Aaron Platt
Line Producer: Nathan Young
EP / Managing Partner: Kevin Byrne
EP: Cindy Becker
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Highest Rated

bakamono's picture

Maybe if I drink some of that water I will understand this.

bakamono
Activity Score 1002

because therefore it is

atb2005's picture

Per UNICEF Celebrity Tap website, "Celebrities have donated their own tap water to help raise awareness of the world water crisis. Donations enter individuals in our sweepstakes to win an esteemed collection of these famous tap waters." In other words, fans who donate money to the cause will get the chance to win a ..... bottle of water filled from taps at the stars' homes.

Are you serious, Droga5?? This is ridiculously stupid.

atb2005
Activity Score 13557
shawnbarrytoronto's picture

Chic, for the sake of chic. Maybe it takes something weird to move people to action. Hard to call it a loser right out of the gate - would be interesting to see if there's a lift in awareness and support. I could likely find 20,000 screaming girls who'd go nuts for a bottle of water from Justin Bieber's tap.

shawnbarrytoronto
Activity Score 30
Creative Director
atb2005's picture

Or Lady Gaga's tap? :)

atb2005
Activity Score 13557
sirvan's picture

The original TP was genius. This is not.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

rakel's picture

not.... also, at "0,5 she looks at other direction then camera? and, still, what? not!

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
bakamono's picture

Maybe if I drink some of that water I will understand this.

bakamono
Activity Score 1002

because therefore it is

kleenex's picture

What a waste.

kleenex
Activity Score 57881
Web Designer/Developer
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