Auto-Biography Short “Donna”

Agency Network: 
December 2010


Film advertisement created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.

Advertising Agency: Saatchi & Saatchi Los Angeles, USA
Executive Creative Director: Mike McKay
Creative Director: Ron Thompson
Associate Creative Director / Copywriter: Donnell Johnson
Associate Creative Director / Art Director: Juan Bobillo/ Stephan Baik / Freelance
Art Director: John Kritch
Copywriter: Shannon Wilch
Director of Integrated Production / Multimedia: Tanya LeSieur
Broadcast Senior Producer: Jennifer Vogtmann
Associate Integrated Producer: Annie Porter
Project Manager: Lisa Stessman
Account Director: Andrew Corpman
Account Executive: Kristen Koeller, Kejal Crosson-Elturan
Planning: Ginny Kollewe
Interactive Communications Director: Clifton Atkinson
Assistant Media Director: Gaurika Chadha
Business Affairs Manager: Kari Waz
Director Animator: Yannick Puig
Editing Company: Saatchi & Saatchi LA
Editor: Ryan Yurada
Music By: Polly Hall, Andrew Barkan
Sound Design: 740 Sound Design
Executive Producer: Scott Ganary
Sound Designer: Eddie Kim
Mix: Eric Ryan @ 740 Sound
Voice Over: Donna Replogle
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Guest's picture

wow great

Guest's picture

great animation

hansdolph's picture

Museum objects
Leonardo Da Vinci was the first person who designed and drew sketches of interior design of a flying machine with a helical rotor in 1493. The first attempts to build a chopper and powered flight were carried out in twentieth century, and efforts to design an aircraft were started. These aircrafts are museum objects now, and have attained the popularity and prestige of vintage aircraft.

Activity Score 2
miko1aj's picture

sweet as it was intended. I like the way it was done. Feel a touch of "Creature Comforts" series. Reportage voice being illustrated by splendid animation. Good "campaignable" idea.

Activity Score 3082
Marlus Lau's picture

Yeah, sweet!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
everartz's picture

... a bit long

Activity Score 7613
Art Director |

| everartz |

CuriousPencil's picture

Cute, bright spot, gorgeous animation and smart 'auto-biography' hook too.

Activity Score 4199
ambareesha's picture

nice animation. pleasant colors. but i saw this in youtube. here it takes ages to stream. every time this is what the problem i face for all the videos posted in ads of the world. rectify it first.

Activity Score 253
Graphic Designer |

- @mbi

Guest's picture

Choose Low Bandwidth in options below the video frame. I hope this time it works.

Janae's picture

the animation is very cute, but i don't really like the speaker. could be done better.

Activity Score 385
AlfredoGil's picture

This is great, I love the story and animation. Unique way to present the benefits of a Toyota, it really stands out

Activity Score 133
kiderkennedy's picture


Activity Score 7
Arena Multimedia
Guest's picture

why is she delivering the pizza? I thought she delivered papers.

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