Lotto 649

Fly Fishing

Agency: McCann


Our task was to refresh the brand, while staying true to this core essence: A carefree, euphoric existence enabled by Lotto 6/49 both in the moment of winning and every moment that comes after it. We called this state... Cloud 649.

This professional campaign titled 'Fly Fishing' was published in Canada in December, 2010. It was created for the brand: Lotto 649, by ad agency: McCann. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: MacLaren McCann Toronto, Canada
Group Creative Directors: Nancy Crimi-Lamanna, Frank Lepre
Creative Director: Sean Davison
Art Director: Vic Bath
Copywriter: Rana Chatterjee
Agency Producer: Angy Loftus
Production Company: Holiday Films
Director: Luis Gerrard
DOP: Sonnel Velazquez
Executive Producer: Derek Sewell
Producer: Kelly King
Editor: Mick Griffin @ Rooster


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