Banks are all about money. Banking service is all about huge amount of papers and time. Every banking problem can be solved according to an established pattern. This system has been working for ages and, as it is hard to change, is considered right.
From that point of view, Tochka Bank is the wrong bank.
Everything Tochka does wrong is governed by one essential principle – love towards its clients. Understanding of the entrepreneur’s needs and the courage to break the mold has always made Tochka the outsider and the example for other banks at the same time.
New Tochka Bank’s advertising campaign is about those who choose love over everything else. It is love towards your business and entrepreneurs, towards anything around you. Love is the driving force that helps change the world to the better.
Film advertisement created by Voskhod, Russia for Tochka Bank, within the category: Finance.
Copywriters: Anton Rozhin, Darya Ovechkina
Art Director: Agnieszka Brzezina
Account manager: Irina Shubina
Creative Director: Andrey Gubaydullin
Head of strategy: Dmitry Donik
Production: Daddy’s Film Production
Director: Ilya Naishuller
Post-production by: CGF
Written & Performed by: Massive Attack