Thomas Cook India has launched a new travel campaign ‘Travel to Know’, intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians.
Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and ‘turn what you know around’.
Film advertisement created by Saatchi & Saatchi, India for Thomas Cook, within the category: Hospitality, Tourism.
Creative Team: Rahul Nangia, Sreekumar Puthanveethil, Pritam Shettigar, Clyde Galbao, Shahid Shaikh
Account Management: Debarjyo Nandi, Vinita Kotian
Agency Producer: Vijay Vigamal
Production House: Lightbox Films
Producers: Imran Khan, Junaid Herekar
Director: Rahul Nangia
DOP: Vasudeo Rane
Music: Reuel Benedict
Offline Editor: Siddhesh Nagvekar
Online Editors: Niket Sharma, Mathews John Tharyil
Sound: Annu Poojary, Shank studio
Post Producer: Prashant Ghadge