Rashford and Willian

Agency: McCann


The commercial draws on the insight that, just as big footballers have pre-game preparations and rituals, good FIFA 17 players also have routines they go through to make sure they have the perfect game, the most crucial of which is having the right equipment - Xbox Live, the UK’s fastest gaming network.

This professional campaign titled 'Rashford and Willian' was published in United Kingdom in May, 2017. It was created for the brand: Xbox, by ad agency: McCann. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted about 7 years ago.


Advertising Agency: McCann, London, UK
Creative Directors: Jamie Mietz, Sanjiv Mistry
Art Director: Olly Wood
Copywriter: Matt Searle
Business Director: Sail Jani
Account Director: Tom Oliver
Account Manager: Tom Baines
Agency Producer: Paul Gillespie
Photographer: Sam White
Director/ Production Co: Andreas Roth / Craft Worldwide / Riff Raff
Producers: Angelica Polonczyk, Chris Cartwright
Editor: James Forbes-Robertson
Post Production: Glassworks
Sound Design: Adam Smyth
DoP: Jan David Gūnther
Media planning/buying: Carat
PR: Assembly

Thomas Cook
Wild Films


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