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Roy Sullivan

Campaign
Agency Network: 
Published/Aired: 
March 2010

Also From This Campaign 3

Description

Film advertisement created by Lowe, South Africa for Tetra Pak, within the category: Industrial, Agriculture.

Advertising Agency: Lowe Bull Johannesburg, South Africa
Creative Directors: Eoin Welsh, Rui Alves
Art Directors: Chris Charoux, Heidi Kasselman
Copywriter: Matthew Berge
Director: Greg Gray, Velocity films
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Highest Rated

xel's picture

Mr Daws from Benjamin Button: "Did I ever tell you I was struck by lightning seven times?"

xel
Activity Score 33
Copywriter
Phil Lestino's picture

I really like this ad......it makes me laugh....however I think the link between this theme and tetra pak is tenuous

Phil Lestino
Activity Score 1684
CrackerJackFlash's picture

I think the link is clever.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Dzsoi's picture

Second that.

Dzsoi
Activity Score 8611
Copywriter
royschellekens's picture

Like the fact Tetra Pak isn't taking itself too serious.

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

sirvan's picture

This is sublimely awesome. Congrats.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

xel's picture

Mr Daws from Benjamin Button: "Did I ever tell you I was struck by lightning seven times?"

xel
Activity Score 33
Copywriter
Wordnerd's picture

that's so great! the style, the casting, the voice-over: Perfect.

the only thing that bothers me is the brand. tetra pak isn't eco friendly, damnit.

Wordnerd
Activity Score 6692
Copywriter
cruzialx's picture

case of Benjamin Button

cruzialx
Activity Score 194
Affinity Express Inc.
bricard's picture

I loved this. The execution of the video was excellent and the link/transfer to the message was clever.

bricard
Activity Score 189
Pushkaraj Shirke's picture

the brand connect is not that strong but monkey goes crazy doing laffing somersaults on the execution!!!! So niccceeee!!!! :D

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

kalpesh78's picture

lovely ad

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

The Paperweight's picture

It better goes with any parcel service like DHL, FedEx etc. a person like Benjamin Button is struggling to deliver a parcel and struck by lightning for seven times when performing his job. but still he won't give it up because he holds the logo of (Brand)...

Wordnerd, you're absolutely right, tetra pack is not enough eco-friendly...

The Paperweight
Activity Score 26
Copywriter
Spoonfeederxxx's picture

As South African TV ads go these days, this is a bloody masterpiece...

Spoonfeederxxx
Activity Score 641
Copywriter
JLL's picture

Funny video, good execution...

JLL
Activity Score 399
Director of Creation - Copywriter
JLL's picture

Funny video, good execution...

JLL
Activity Score 399
Director of Creation - Copywriter
xcreativity's picture

ahahah loved it!

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Corbeen's picture

Great story, great art. Great direction. Everything great! and.. at the end tetra pack? Why? pleassse explain whyyy? sell it to another client if u can ....

Corbeen
Activity Score 1095
Direstion's picture

human thinking is work of art

Direstion
Activity Score 115
Planner at PZL advertising agency
dorette14's picture

Great stuff, except this is a South African ad with an American voice-over. A bit weird!!

dorette14
Activity Score 50
AAA School of Advertising, Johannesburg |

I did not hit you, I simply high-fived your face!

Charle Ma's picture

The sping of the idea comes from the film ' The curious case of Benjamin Button'

Charle Ma
Activity Score 29
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