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Agency Network: 
Published/Aired: 
June 2019

Description

According to the UNICEF study, about 150 million children from 13 to 15 around the world become victims of physical abuse in school. This problem is particularly acute for homosexual, bisexual and transgender teenagers. Belarus makes no exception. Moreover, the worst thing is that such children live in constant fear, because they lack support from their environment, their school and the state, which completely ignores their existence.
This touching music video reveals the story of a transgender woman, shows deep connection with her mother. The plot is based on a real story of Valeria Shendera from Minsk. With this video we want to support people who are still facing stigma and bullying for who they are. Valeria’s story inspired us to launch #superparents flash mob.

Film advertisement created by Tabasco, Ukraine for Tabasco, within the categories: Agency Self-Promo, Public Interest, NGO.

Advertising Agency: TABASCO creative agency, Kyiv, Ukraine
Creative Director: Alexandr Smirnov
Art Director: Svetlana Gorovenko
Copywriter: Alisa Serbeniuk-Kuchynska
Idea, script: Alexander Smirnov
Producer: Olga Zhegulina
Art Director: Sveta Gorovenko
Copywriter: Alisa Serpenyuk-Kuchinsky
Creative Director: Alexander Smirnov
PR: Tatiana Belova, Sofia Kasianenko
Director: Anna Buryachkova
Operator: Lena Chekhovskaya
Second director: Dasha Kastyuchenko
Assistant Director: Alexander Stankevich
Executive producer: Sveta Lyagina
Producer: Yanina Sulima
Assistant producer: Nastya Kovalchuk
Film Crew Director: Dima Danilko
Production Designer: Ivan Levchenko
Style Artist: Natalia Dreshpan
Makeup artist: Alexandra Plavko
Montage: Yuri Reznichenko
Central Committee: Marina Tkachenko
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