Most people have an instant reaction of surprise after their first taste of spicy food. So, I twisted popular expressions of surprise to create new expressions of taste for when Tabasco sauce is added to food. The result is creative copy that tells a person what to expect from a taste of Tabasco, and a tag line that throws a witty call to action to those who dare.
This student campaign titled 'Surprise Your Mouth' was published in Ghana in May, 2020. It was created for the brand: Tabasco, by ad school: Ashesi University. This Outdoor medium campaign is related to the Food industry and contains 5 media assets. It was submitted over 2 years ago by Art Director : Jean Quarcoopome of Insel Communications .
Advertising School: Ashesi University , Berekuso , Ghana
Art Director: Jean Quarcoopome
Copywriter: Jean Quarcoopome
Typography: Jean Quarcoopome