The challenge of this campaign The goals is to emphasize debtors’ awareness ignored the reimbursement through the entertainment online media in order to approach their behaviors. The collaboration between the creative team and the advertising director “K. Mum Suthon Petchsuwan”. They interpret the problem to suitable the media for the Online Film Content which require the entertainment value gaining audiences interest in the beginning to the end. The great concept of the using overlapped movie show the reimbursement clip. “The Debt Collector” is the new well-known ads for this campaign. Student Loan Thailand would be really for educational opportunities.
Film advertisement created by Workkit, Thailand for Student Loan Thailand, within the category: Finance.
Creative Director: Adam Siriraka
Copywriter: Adam Siriaka, Watunyu Maliwan
Art Director: Norachai Dattongchai, Jatupong Mangkhalad
Project Manager: Supansa Srisongphol, Somphop Srimahapothong
Production House: Mum Films
Film Director: Suthon Petchsuwan
Producer: Phatcharin Tarnpornsree