Tobacco advertising sells

Agency Network: 
January 2017


Advertising sells, we all know that. So tobacco ads on the streets sell cigarettes to everybody out there, including people under 18 y.o. And this must be kind of illegal, right? So here comes a simple question: forbid children to see the ads or remove the ads? Bulgaria is one of the last European countries where outdoor advertising of cigarettes is not forbidden. The campaign aims to make the authorities change the law.

Film advertisement created by the Smarts, Bulgaria for Smoke Free Life, within the category: Public Interest, NGO.

Advertising Agency: The Smarts, Sofia, Bulgaria
Creative Director: Bogdan Russev
Art Director: Pavlina Boneva
Designer: Natalia Nikolova
Copywriters: Bogdan Russev, Vesselin Trandov, Maria Makedonska
Illustrator: Stefan Shivachev
Photographer: Vassil Karkelanov
Director: Drago Sholev
Director of Photography: Nenad Boroevich
Styling: Eka Bichinashvili
Scenography: Andrea Popova
Production: SHOOT!
Executive Producer: B2Y Productions
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Highest Rated

morse's picture

Ok, that was creepy!

Activity Score 18159
Art Director |

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kleenex's picture

concept fail.

Activity Score 58777
Web Designer/Developer
morse's picture

Ok, that was creepy!

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Dzsoi's picture

I get the concept, but I don't get the mood.

You want to point out what a ridiculous advise is it to forbid children to see these ads.
If you shot the very same scenes in a less dramatic way, you can still make your point. Trust irony, it works.

Activity Score 8603
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