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Misson To Mars

Agency Network: 
Published/Aired: 
February 2018

Description

Over the past few days, you couldn’t have missed the news about SpaceX’s launch, sending a red TESLA roadster to float around the galaxy on a one-way trip to Mars.

But what you might not know is that car brand ŠKODA has already made it to Mars.

By choosing to play off the trending news, ŠKODA France, thanks to the help of its agency Rosapark, wanted to demonstrate its ability to be ultra reactive and its proficiency in sparking conversations. A purposefully exaggerated, humorous approach in line with the brand’s strategy of showing their ability to surprise and be a game changer on the French market. A vision reflected in their latest models, sleek new designs with the latest technology, like ŠKODA SUPERB SPORTLINE (in the film), ŠKODA KODIAQ and ŠKODA KAROQ.
Nope, you’re not dreaming, a ŠKODA on Mars… A small town in the heart of France!

Film advertisement created by Rosapark, France for Skoda, within the category: Automotive.

Advertising Agency: Rosapark, France
Co-founders: Jean-Patrick Chiquiar, Jean-François Sacco, Gilles Fichteberg
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Managing Director: Sacha Lacroix
Consulting Director: Julien Quidor dit Pasquet
Account Managers: Adélaïde Destaillats, Charlotte Permasse
Social Media Manager: Thomas Vincenti
Copywriters: Pierre-Antoine Dupin, Antoine Rouleaud
Art Directors: Frédéric Leclerc, Alexandre Delvert
Strategy Planner: Alexandre Ribischesu
TV Producer: Elodie Jonquille
International PR: Theda Braddock
French PR: Mélanie Colleou
Strategy Planner: Alexandre Ribischesu
Image Production: Birth
Sound Production: Grabuge
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kleenex's picture

eehhh.

kleenex
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