Institute of Influence

Agency Network: 
October 2020


These days influencers are a ubiquitous part of every marketing plan, including that of Savanna, South Africa’s most-loved cider. Known for its crisp, witty perspective on the ironies of South African life, it now turns that perspective on itself and its dependence on a new class of celebrity – famous not for skill or artistry, but for clout and likes. But what if influencing is an art form? With his tongue firmly in his cheek, Sello Maake ka-Ncube (Lion King), one of South Africa’s greatest living thespians, ‘brings the secret of the stage to your Instagram page’. Over four episodes he deftly teaches method acting techniques to some of the country’s top influencers. And it’s hilarious.

Film advertisement created by Grey, South Africa for Savanna Cider, within the category: Alcoholic Drinks.

Advertising Agency: GREY/ WPP Liquid, Johannesburg, South Africa
Production House: Darling Films
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