The Evolution of Technology

Agency Network: 
Published/Aired: 
October 2008

Description

Film advertisement created by Scholz & Friends, Germany for Saturn, within the category: Retail Services.

Caption

The selection was tough, but now it's there: The strongest technology of all times. Mercilessly low priced.
SATURN – We hate expensive.

Advertising Agency: Scholz&Friends, Berlin, Germany
Creative Director: Oliver Handlos
Art Directors: James Cruickshank, Michael Hess
Copywriters: Felix Fenz, Sebastian Plum, Bastian Engbert
Director: Carl Erik Rinsch
Executive Producer: Lutz Müller
Producer: Tobias Steinhauser
DoP: Javier Aguirresarobe
Postproduction: Alex Grau
Charakter-Design: Jeff Julian, Big Lazy Robot
Sounddesign: Audioforce
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Highest Rated

Wigo's picture

Very smart, great visual effects and animation, direction is perfect.

Wigo
Activity Score 51
Art Director
Guest commenter's picture

Cool. But the whole german dialogue at the end... it makes me feel like I've got a gag in my mouth and am being punished for being a sexual deviant. Bit too harsh for my liking.

Guest commenter
Guest commenter's picture

Do you understand German?

Guest commenter
consolidated.db's picture

I showed a blind guy my TVC the other day, he said he'd like it to be more visual.

consolidated.db
Activity Score 545
Copywriter at Ad Land
Crave's picture

great visual effect, but the evolution part happened too fast, should elaborate on that and make the evolution more exciting.

Crave
Activity Score 95
Euro RSCG
Guest commenter's picture

We hate expensive. thats what these guys say but looks like they spent loads on making this..

nice execution

Guest commenter
Jon-Paul Mountford's picture

Bloody brilliant.
Okay thats unconstructive gush over with.

I agree with the 1st comment that I feel like I've been a baad boy (anyone reminded of Gozer from Ghostbusters), could be a cultural thing.

That aside It's a beutifully crafted peice of work.Great art direction, seemless CGI, the muted colors really sell the mechanical idea. Love the Mecha Tranna (carefull spelling), way better than any car morphing into a robot.

It's all a bit too rapid, but thats adverts 30 sec's to get your idea across. I found myself re watching it several times and I'v no idea what it's selling. If it's meant get my attention then job done! if I'm meant to know what it's promoting maybee I need to speak German.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

dshott's picture

I really enjoyed most of it, what a cool job. I like the way the dinosaurs have a 'rough machine' look rather than a 'polished robot' one. The ending is rather lame.

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Crisp One's picture

agreed, the dinos where amazing looking, and i hated the payoff.

Crisp One
Activity Score 2005
Other at New York
Wigo's picture

Very smart, great visual effects and animation, direction is perfect.

Wigo
Activity Score 51
Art Director
Se7s's picture

Coooooooooooooooooooooooooooooool.

Se7s
Activity Score 20
Mint Advertising
kurtberengeiger's picture

Evolution? Dinosaurs? Consumer electronics? Expensive? Saturn?
Unfortunately I kind of think that the message gets lost in all the coolness of the visual story.

kurtberengeiger
Activity Score 7357
Copywriter
Kateter's picture

just great production.

nothing more.

Kateter
Activity Score 2029
Copywriter
Guest commenter's picture

I saw too many evolutions in my life. But the production's great.

Guest commenter
Guest commenter's picture

Just Great.

Guest commenter
iT-iS-i's picture

There's no way in hell a pack of sabre toothed tigers could take down big Rex. There's just no way.

:: Choose your words wisely or I'll stab you with a point of view ::

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

mark3r's picture

Very good production/animation, but the payoff sucked!!!!!!!

mark3r
Activity Score 1949
Art Director at Scout
Blahg's picture

Really cool ad but I have no idea what they're selling. Maybe I would if I was German?

Blahg
Activity Score 616
Copywriter
iT-iS-i's picture

Great visual effects and that's just about it.

:: Choose your words wisely or I'll stab you with a point of view ::

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

blacksmurf's picture

great.

blacksmurf
gmint7's picture

:::J:::

i thought it's gonna evolve to saturn...

anyways.. LOVE the tagline .. " We hate expensive"

gmint7
Activity Score 2673
Art Director at ad grad @ S Francisco |

:::J:::

Guest commenter's picture

If you were German you'd know what they're selling even without hearing what she says.
Saturn is kind of like Best Buy, i think virtually everybody knows that here.

And being a German I don't feel punished by her. Although the payoff in fact isn't as smart as the rest.

Guest commenter
Guest commenter's picture

really nice visuall execution, great, love it. nice one

Guest commenter
Guest's picture

The quicktime link is broken, fix it please? :(

Guest
Guest's picture

i think that it is very interesting and i don't really know

Guest
Guest's picture

no it is not

Guest
Guest's picture

i would like to thank Alejandra

Guest
Guest's picture

i think that this is very important to know specially

Guest
Guest's picture

really good concept and IMPRESSIVE executions!

Guest
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