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The Way We're Wired Director's Cut

Agency Network: 
Published/Aired: 
October 2011

Description

Film advertisement created by Leo Burnett, United States for Samsung, within the category: Electronics, Technology.

Advertising Agency: Leo Burnett, Chicago, USA
Creative Directors: Vince Cook and Colin Selikow
Senior Agency Producer: Matt Blitz
Production Company: Slim
Director: Nicolas Caicoya
Executive Producer: Tom Weissferdt
Producer: Barbara Manfredini
Director of Photography: Paco Feminia
Editorial: Beast
Editor: Lucas Eskins
Music: the Elements
Post: Radar Studios
Audio: Another Country
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morse's picture

It may be the best phone, but it's surely not the best ad. I think referencing the leading brand (iPhone) in this way makes your brand cheap.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

I liked it.

kleenex
Activity Score 58623
Web Designer/Developer
ek kanya's picture

phone copied from iPhone. What more can one say.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Blashyrkh's picture

weak

Blashyrkh
Activity Score 32890
Art Director
Elfi's picture

the idea is that it's not the phone to be judged here, but the ad.
I like it.

Elfi
Activity Score 72
ilham's picture

i love the plot.well synchronized!

ilham
Activity Score 8
Art Director at Brandscape
PKal's picture

Very nice, very American and very Apple.

PKal
Activity Score 2
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