The Next Big Thing
Description
Film advertisement created by 72andSunny, United States for Samsung, within the category: Electronics, Technology.
Director: Michael Downing
Executive Creative Director: John Boiler
Creative Director / Copywriter: Tim Wolfe
Creative Director / Designer: Bryan Rowles
Designer: Jake Kahana
Director of Film Prod: Sam Baerwald
Film Producer: Becca Purice
Production Company: Rabbit Content
Director: Bobby Farrelly
EPs: Joby Barnhart & Douglas Howell
DP: Matt Leonetti
Editorial Company: Cut + Run
Editors: Steve Gandolfi & Frank Effron
Producer: Christie Price
EP / Managing Director: Michelle Burke
Colorist: Stefan Sonnenfelt @ CO3
Online / VFX: The Mission
"I could never get a Samsung, I'm creative"
"Dude, you're a barrista"
These lines alone will keep me warm when I sleep at night. :)
Apart from cussing Apple fanboys, not seeing why I should own a Samsung.
Funny anti-apple stuff though. (speaking as a mac, iphone and ipod(s) owner)
Fertile ground, but a little too direct in the delivery.
+++
"I love some things, and don't love some other things."
I'm in the "I'm getting fed-up with the Mac hype" camp, but this just lacks finesse to really work.
Good advertising for both phones. All people will remember the new iPhone is out and people are queuing for it.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
An advert that directly references and attacks a rival product? Where have i seen that before, thats right the "i'm a mac, and im a PC" adverts.
I see a pattern emerging here, most brands are about 5 years behind apple in their advertising and brand ethos.
Jealous of the 'You're a barista' actor for having the best line.
'We try harder' strategy always work. I don't think I will move from iPhone because I'm creative. That was a good one
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