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The Next Big Thing

Agency Network: 
Published/Aired: 
November 2011

Description

Film advertisement created by 72andSunny, United States for Samsung, within the category: Electronics, Technology.

Advertising Agency: 72 & Sunny, USA
Director: Michael Downing
Executive Creative Director: John Boiler
Creative Director / Copywriter: Tim Wolfe
Creative Director / Designer: Bryan Rowles
Designer: Jake Kahana
Director of Film Prod: Sam Baerwald
Film Producer: Becca Purice
Production Company: Rabbit Content
Director: Bobby Farrelly
EPs: Joby Barnhart & Douglas Howell
DP: Matt Leonetti
Editorial Company: Cut + Run
Editors: Steve Gandolfi & Frank Effron
Producer: Christie Price
EP / Managing Director: Michelle Burke
Colorist: Stefan Sonnenfelt @ CO3
Online / VFX: The Mission
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Highest Rated

whitekaras's picture

As an Apple hater, I salute to the agency who made this.

whitekaras
Activity Score 115
Atmosfear's picture

Trying to own Apple? hahaha, nice one

Atmosfear
Activity Score 50
Graphic Designer at Jakarta
Baelin's picture

"I could never get a Samsung, I'm creative"

"Dude, you're a barrista"

These lines alone will keep me warm when I sleep at night. :)

Baelin
Activity Score 273
Copywriter
Temple's picture

Someone with the guts to "in-your-face" Apple. Good.

Temple
Activity Score 11341
Creative Director
andylefty's picture

Apart from cussing Apple fanboys, not seeing why I should own a Samsung.

Funny anti-apple stuff though. (speaking as a mac, iphone and ipod(s) owner)

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
whitekaras's picture

As an Apple hater, I salute to the agency who made this.

whitekaras
Activity Score 115
kurtberengeiger's picture

Can someone please fill in the credits?...

kurtberengeiger
Activity Score 7326
Copywriter
picopalqlea's picture

nice approach, good one fellows, but i'm still faithful to apple.

picopalqlea
Activity Score 999
sirvan's picture

Fertile ground, but a little too direct in the delivery.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

abake's picture

I'm in the "I'm getting fed-up with the Mac hype" camp, but this just lacks finesse to really work.

abake
Activity Score 1262
RMG Connect Colombia
morse's picture

Good advertising for both phones. All people will remember the new iPhone is out and people are queuing for it.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

nice ad,

kleenex
Activity Score 58335
Web Designer/Developer
andrei.adam's picture

great ad

andrei.adam
Activity Score 3
Hadrons's picture

Love it. Smart & witty.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

TommWarham's picture

An advert that directly references and attacks a rival product? Where have i seen that before, thats right the "i'm a mac, and im a PC" adverts.

I see a pattern emerging here, most brands are about 5 years behind apple in their advertising and brand ethos.

TommWarham
Activity Score 2
Graphic Designer at Stockport College of HE (LJMU backed)
andylefty's picture

Jealous of the 'You're a barista' actor for having the best line.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Donald Draper's picture

'We try harder' strategy always work. I don't think I will move from iPhone because I'm creative. That was a good one

Donald Draper
Activity Score 137
Creative Director
el d1eg0's picture

As lame as the phone

el d1eg0
Activity Score 588
Copywriter at Young & Rubicam, México
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