QLAB – Always a Q better

Agency Network: 
November 2020


Anyone who buys a TV today wants to be sure that they have the most technologically innovative TV in their living room. Test results are therefore an important indicator for potential buyers.

The focus of the campaign: four entertaining and slightly bizarre spots with two scientists who test the Samsung QLED TV and its most important features in a futuristic designed laboratory.

For example, the brightness test proves that you can experience a perfect picture even with the glaring sunlight reflecting on your screen. Another spot shows the clearly distinguishable reaction of a four legged friend towards a screen with and without HDR, the relief on the scientists face confirming the absence of a burn-in effect on his device despite a day-long gaming marathon.

The Samsung QLED TV masters all tests and thus the logical motto of the campaign: "Samsung QLED TV. Always a Q better.“

Film advertisement created by Leo Burnett, Germany for Samsung, within the category: Electronics, Technology.

Advertising Agency: Leo Burnett, Frankfurt am Main, Germany
Chief Creative Officer: Andreas Pauli
Executive Creative Director: Benjamin Merkel
Creative Director: Helge Knieß
Creative Director: Thomas Koch
Senior Art Director: Julian Windischmann
Senior Art Director: Bruno Damião
Junior Art Director: Jonathan Engelbach
Senior Copywriter: Mario Loncar
Copywriter: Katharina Schifferdecker
Copywriter: Philipp Schönherr
Copywriter: Uwe Glüsing
Executive Client Partner: Christian Konzack
Account Director: Martin Schürger
Junior Account Manager: Anica Wobalka
Senior Producerin: Brigitte Marcinek
Postproduction And Production: E+P Films
Director: Sven Bollinger
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