Smartphones have evolved photography in more ways than we could possibly have imagined. Today, everyone has a great camera in their pocket, but it’s not just about megapixels or the perfect framing, but what you do with that photo that counts. The stories it tells, the emotion it creates and the potential of a single image to inspire incredible creativity – all stemming from a single image. When we take and share photos they take on a life of their own. The shot becomes the conversation.
What will your photos inspire?
Film advertisement created by Mother, United Kingdom for Samsung, within the category: Electronics, Technology.