Agency Network: 
Published/Aired: 
December 2014

Description

Film advertisement created by Iris, United Kingdom for Samsung, within the category: Electronics, Technology.

Advertising Agency: iris, UK
Executive Creative Director: Chris Baylis
Creative Director: Nina Taylor
Producer: Layla Bartlam
Editor: Thomas Traelnes
Post: Coffee & TV
Production Company: Partizan
Director: Thomas Hilland
Producer: Ella Sanderson
Dop: Daniel Landin
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Highest Rated

@minas_mars's picture

Not bad but boring.

@minas_mars
Activity Score 1788
Art Director at TBWA |

I'm gonna try say something positive

Liviu's picture

not bad

Liviu
Activity Score 4377
@minas_mars's picture

Not bad but boring.

@minas_mars
Activity Score 1788
Art Director at TBWA |

I'm gonna try say something positive

elmarianchi's picture

message hits home. good.

elmarianchi
Activity Score 1235
Copywriter |

it's OK to have an opinion

kleenex's picture

liked the ending.,

kleenex
Activity Score 57557
Web Designer/Developer
sreemantisengupta's picture

more about the eagle's eyesight than about the phone's clarity..

sreemantisengupta
Activity Score 64
Diego Zarulli's picture

...I don't understand, Samsung focuses on a weak (in my opinion) competitive advantage: the good quality of images.
...It's exactly what competitors do adding more pluses. I find this competitive advantage too powerless.

And, always in my opinion, I don't think that people who use tablets care just of quality of images (it's more appropriate for a TV or for a computer screen) but more about the practicality in using it.

Diego Zarulli
Activity Score 80
Other
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