24-Hour Battery, Final Presentation, In Flight, Captain Speaking, Likely, Cloud, Oops, Losing

Agency Network: 
October 2019


In this stage of the Note10 launch, BBH-NY and Samsung drill down on real pain points that mobile phone users have. These digital and social :15s all hit the issues that face our new work tribe audience everyday. The need for more battery life, more storage space, better security, better mobile care and faster download speeds. The :15s are shared with both Samsung owners and non Samsung owners alike, highlighting common pain points among users and how a Note10 succeeds at overcoming them.

Film advertisement created by BBH, United States for Samsung, within the category: Electronics, Technology.

Advertising Agency: BBH, NY, USA
Chief Creative Officer: Gerard Caputo
Executive Creative Director / Head of Creative: Jonathan Mackler
Associate Creative Director / Copywriter: Liz Loudy
Creative Director / Copywriter: Lucas Bongioanni
Art Director: Lance Ferguson
Creative Director / Art Director: Jackie Anzaldi
Head of Production: Brooke Kaylor
Executive Producer: Jason Souter
Executive Producer: Peter Williams
Director of Business Affairs: Librado Sanchez
Managing Director: Brett Edgar
Group Account Director: Dan Wallace
Account Supervisor: Lucie Kittel
Account Manager: Cris Flores
Associate Account Manager: Becky Tanner
Managing Partner: John Harrison
Comms Strat Director: Zack Green
Project Manager: Cameron Wells
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