Waiting is not an emergency

Agency Network: 
March 2017


Abuse and aggression towards health workers has become a serious issue in South Australian Emergency Departments (ED). Filmed entirely in a working ED using real hospital staff, our gritty CCTV style film, exposes this selfish behaviour by demonstrating that in ED's lives literally depend on staff treating the people who need it most, first.

Film advertisement created by Showpony, Australia for SA Health, within the category: Public Interest, NGO.

Advertising Agency: Showpony Advertising, Adelaide, Australia
Creative Director: Parris Mesidis
Art Directors: Jonathan Pagano, Krystle Bradbrook
Copywriter: Parris Mesidis
Director: Sam Wark
Production company: Maeking
Producer: Nicola Tate
Log in to post comments
kleenex's picture

I do not like it that much.

Activity Score 57557
Web Designer/Developer
Featured Content

Latest Collections