In the current era of coronavirus, it’s easy to forget the dangers of conventional influenza. With flu season approaching, we developed a series of radio spots to remind at-risk groups of the importance of getting immunised. Under the banner of ‘Stop the flu before it stops you’, these spots employed audible flu symptoms to literally stop the voice over. This bold audio disruption made radio the perfect medium to bring our message to life.
This professional campaign titled 'Stop the Flu Before it Stops You' was published in Australia in April, 2020. It was created for the brand: SA Health, by ad agency: Showpony. This Audio medium campaign is related to the Health and Public Interest, NGO industries and contains 2 media assets. It was submitted over 3 years ago.
Advertising Agency: Showpony Advertising, Adelaide, Australia
Group Creative Director: Parris Mesidis
Copywriter: Nic Maumill
Copywriter: Abby Moulton
Sound Engineer: Scott Illingworth
Account Director: Laura Prior
Account Manager: Emma Koronis
Agency Producer: Sarah Bond