My City. My Metro.

Agency Network: 
September 2016


Saatchi & Saatchi Dubai’s 45 second TV commercial for the Dubai Metro uses the analogy of the domino effect to illustrate the impact of the Metro on Dubai. Building the story and success of the Dubai Metro as a seamless continuing legacy of the progression and development of the cityscape of Dubai.

Film advertisement created by Saatchi & Saatchi, United Arab Emirates for RTA Dubai, within the category: Fashion.

Advertising Agency: Saatchi & Saatchi Dubai, UAE
Creative Director: Danny Higgins
Art Director: Hussain Moloobhoy
Copywriter: Andy Johns
Agency Producer: Mark Hanrahan
Production: Shilo
Director: Shilo
Visual Effects: Smoke & Mirrors
Music Composer: Q Department
Sound Design Company: Echolab
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Muhammad Imran's picture

well Done!!!

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

Rafael Steffen's picture

Good Job. Nice to talk about metro in Dubai. Maybe it`s becouse they leave some porches, ferraris and other nice cars at the airport.
But, the ad its well done.

Rafael Steffen
Activity Score 61
CLK Propaganda
kalpesh78's picture

good execution. hate it had to be CG. could have looked better in reality.

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Adaddicted's picture

not a winner of an execution, but like the spirit!

Activity Score 3431
Art Director |


Ahmed Bahaa's picture

like it, nice guys

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa

The Undertaker's picture

Really nice !

The Undertaker
Activity Score 22
Copywriter at Grenade
LeeHarvey's picture

So freakin' hilarious to use the domino theory for a country that's bankrupt! Heck I'll give you 8 stars for that, just for the laugh.

Activity Score 3043
Creative Director
lucdesaulniers's picture


Activity Score 1145
ACreativeSpirit's picture

please make sure you check your information. Dubai is not a country it's an Emirate (city/provence). UAE is the country and it's very far from bankrupt. In fact, Abu Dhabi, the capital of the UAE and the largest emirate has tons of money. The full Dubai debt is about 10% of the Abu Dhabi reserve. Dubai has major issues at the moment, but the country is far from bankrupt.

A canadian working in Dubai

Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

ija4ok's picture


Activity Score 124
Garlos Sánchez's picture

Very good

Garlos Sánchez
Activity Score 47
Graphic Designer
Alan Zed's picture

Poor Idea

Alan Zed
Activity Score 58
Copywriter at Paris
Rob71's picture

Weak idea, nice animation - thats all.

Activity Score 427
AssassinX's picture

Yeah weak idea but great execution.

Activity Score 1325
atb2005's picture

Love the idea! Execution is top notch.

ps: Ivan, this is not Clothing and Footwear.

Activity Score 13547
Odd Beer Thai Sing's picture

i like it, but using a domino on building a city? what if they hit by a strong earthquake? it's just like playing the video in reverse, everyone knows its a man made island. scary : )

Odd Beer Thai Sing
Activity Score 14
Art Director at bangkok
Critic's picture

Nice execution.

Activity Score 271
Copywriter at Slow shutters
alexander_bickov's picture

Lovely execution

Activity Score 3281
Tommy G.'s picture

fantastic, love the render/animation.
You've got a big budget, did you?

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
jouriena's picture

Domino Theory.. ironic, isn't it? I have to agree with LeeHarvey. Unless there's other explanation on why using 'domino,' there can definitely be a negative connotation. Any thought?

Activity Score 4
London School of Economics and Political Science
Guest's picture

Gaah, whoever casted that voice....!! >.< Ruins the mood...
Apart from that, I really like it....

bvital's picture

guys common, appreciate the approach atleast, its really cool execution guys, hats off to the production team.

Activity Score 198
Art Director at employed |


Guest's picture


monero1981's picture

nice job !!!!!!!!!!!!!!

Activity Score 14
Art Director at Dubai
creative.vibes's picture

good execution :) the idea is quite simple :)

Activity Score 86
Art Director at Bluamobea, UAE
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