There are too many messages about taste in commercials. Each new slogan becomes more complex and metaphorical: "Explosion of taste", "100% taste", "More than taste", etc. All this has gone too far. Rockets Growth R&D agency chose a different direction to tell about the taste of the new Roshen Wafers. Rather than complicating to the limit, they decided to simplify to the limit. The slogans they have created sound like what people would say in real life: “Oh, ok”, “Nice stuff”, “Tasty…”. So simple and so unusual.