Developed by AOR Theo and Director Goh Iromoto from Steam Films, the TV/OLV spot ‘I might’ features kids imagining a future where they might achieve incredible things – from starting a business to becoming a famous tech guru to solving hunger and climate crises. The voiceover, however, tells a different story.
“I might not solve world hunger, make the lakes clean again, or make history” the young girl says with uncertainty about what the future holds and whether or not one young child can make a difference that significant. As the spot draws to a close, a young boy pauses in thought, looks back at the camera, and says “but I might…”, driving home the simple fact that education can make all the difference in helping youth reach their full potential.
Film advertisement created by WPP, Canada for Rogers Communications, within the categories: Education, Electronics, Technology, Public Interest, NGO.