WWF Arctic

Can't negotiate the melting point of ice

Agency: NOMINT


2022 Clio Awards Gold winner

We follow the story of a young polar bear which tries to survive in the increasingly melting Arctic environment. In the film, as in real life, Arctic sea ice is melting quickly “changing the Arctic ecosystems forever, causing destruction around the planet.” This is a stark reminder that world leaders need to act now.
London based NOMINT used the natural melting properties of ice to create a direct visual metaphor between the real-life Arctic and the animated environment. NOMINT used an innovative combination of 3D-Printing, Mould-Making, and Ice-sculpting to create 500 unique polar bear ice-sculptures that were then used to create the stop-motion animation. More than 1000 liters of ice were used to create the polar-bear sculptures and environment. The film, which took a year to produce, was created by NOMINT co-founder Yannis Konstantinidis in collaboration with Marcos Savignano and Jua Braga, with music by Ted Regklis.
#CantNegotiateWithIce #COP26

This professional campaign titled 'Can't negotiate the melting point of ice' was published in United Kingdom in November, 2021. It was created for the brand: WWF Arctic, by ad agency: NOMINT. This Film medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted over 2 years ago by Managing Director: Marilena Vatseri of NOMINT.


Advertising Agency: NOMINT, London, United Kingdom of Great Britain and Northern Ireland
Creative Direction: Yannis Konstantinidis
Director: Yannis Konstantinidis, Marcos Savignano
3d ANIMATION: Jua Braga, Marcos Savignano
Sound & Original Music: Ted Regklis
Producer: Yannis Konstantinidis, Marilena Vatseri

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