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Agency Network: 
Published/Aired: 
December 2011

Description

Film advertisement created by BBDO, United States for Red Cross, within the category: Public Interest, NGO.

Advertising Agency: BBDO, NY, USA
Chief Creative Officer: David Lubars
Group Creative Directors: Linda Honan
Copywriter: Nick Sonderup
Art Director: Kim Haxton
Sr. Producer: Jesse Brihn
Production Company: Elastic
Director: Andy Hall
CG Lead: Kirk Shintani
3D Aritst: Kirk Shintani, Paulo de Almada, Erin Clarke, Adam Carter, Katie Yoon
3D Animators: Frantz Vidal, Matt Ornstein, Pablo Smith, Lindsey Butterworth
Compositor: Shahana Khan
Designer: Henry De Leon
EP: Jennifer Sofio Hall
Producer: Heather Johann
Music Company: Search Party, Mutato Muzika
Composer: Mark Mothersbaugh
Producer: Sara Matarazzo, Anna Lascurain
Sound Design / Mixing Company: POP Sound, Bicoastal
Mixer: Mitch Dorf, Nick Bozzone
EP: Susie Boyajan
Producer: Erin Reilly
V.O. Talent: Ted Danson
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Highest Rated

MicheleVirgilio's picture

good ad, very good illustrations

MicheleVirgilio
Activity Score 2617
MicheleVirgilio's picture

good ad, very good illustrations

MicheleVirgilio
Activity Score 2617
ComicAdGuy's picture

Cute. Like the packshot with the box, very nice.

ComicAdGuy
Activity Score 6
Copywriter
Hadrons's picture

a little bit stuffy but cute

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

miko1aj's picture

great stuff here.

miko1aj
Activity Score 3086
kleenex's picture

A whole lot of stuff to like in that ad. More stuff like that should be made.

kleenex
Activity Score 58645
Web Designer/Developer
Nike Diesel's picture

Wow! Probably the best spot I've ever seen for Red Cross. And I'd like to repeat the stuff that Kleenex said.
Again, great work and one strong idea. Well delivered.

Nike Diesel
Activity Score 13718
Art Director
Billoughsby's picture

Mst xlent.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Wordfruit's picture

Pretty good :)

I like the art.

Wordfruit
Activity Score 1023
jackblack's picture

Very nice execution.

jackblack
Activity Score 2362
Art Director
andylefty's picture

It's a logical rather than emotional guilt-trip.

Absolutely love it.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
guto_soares's picture

This is a great example to make a simple ad to become a great ad when carried out with professionalism and talent.

guto_soares
Activity Score 107
iambusy's picture

its nice

iambusy
Activity Score 2219
Copywriter |

busy.

Manoma's picture

So true, so good, so well done...

Manoma
Activity Score 1108
Copywriter
simonds08's picture

very good

simonds08
Activity Score 598
visiblecom's picture

Gets u connected, makes u identify with the situation and then invites u to act... That is a well thought message structure put in a distinctive and appealing form. Kudos!

visiblecom
Activity Score 68
Creative Director at Visible Consultores
Lazarus's picture

I like it, but I know the Red Cross and other organisations Like World Vision take about 50% of your donation for admin costs. So much for non-profit.

Lazarus
Activity Score 1536
Creative Director
Calliroe's picture

I like it.
Especially the fact they didn't get too much of a real direction to the add (e.g. "Donate for this kind or that kind of people").
Even watchers that won't be able to (or won't feel enough motivated to) donate to the Red Cross will have the chance to think about the ad and be compassionate and kind to their fellows.

Calliroe
Activity Score 6
sadikin's picture

Brilliant Work (Good Team Work Also)

sadikin
Activity Score 22
Art Director at Affno (Pvt) Ltd Sri Lanka
Arif Mussa's picture

this is so brilliant i like the ad its very clever and the picture of him and his kid
its on point, a very nice detail keep going luv it.

Arif Mussa
Activity Score 14
Graphic Designer at Mozceleb/Mozambique
Naino's picture

George Carlin?

Naino
Activity Score 98
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