Someone Else

Campaign
Agency Network: 
Published/Aired: 
February 2019

Also From This Campaign 2

Description

Czech Red Cross celebrates 100 years since its founding in 1919.

Cinema, TV and online campaign promotes its most important mission – to help others.

People are often too lazy, too oblivious, too uncertain or too frightened to help, when it´s really needed. We can't rely on Someone else to help instead of us. Because Someone else doesn’t exist. It‘s us who have to take the responsibility. Thank you for not waiting for Someone else.

Film advertisement created by Comtech, Czechia for Red Cross, within the category: Public Interest, NGO.

Advertising Agency: Comtech Can, Prague, Czech Republic
Creative Director: Petr Vlasák
Art Director: Manuel Prada
Copywriter: Marketa Uchytilová
Strategic planner: Petr Laštovka
Account manager: Jana Pečivová
Web developer: Marek Caban
Production company: Boogiefilms
Directors: Wolfberg
D.O.P.: Jiří Málek
Editor: Filip Malásek
Producers: Jiří Heršálek, Andrea Plánková
Music composer: Lali Puna
Sound: Soundsquare
Post-production and special effects: PFX
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