Antonio, a heck of a guy

Agency Network: 
November 2017


Antonio Benedico is a 93-year- old cruise-goer who had been on 32 cruises with Pullmantur over the past 7 years. Then his doctor advised him that he had better stay at home for health reasons.

If Antonio couldn’t leave home, we would transform one of our cabins for him so he could do what he most loved to do in the world: travel with Pullmantur.

Film advertisement created by Proximity, Spain for Pullmantur Cruises, within the category: Transport.

Advertising Agency: Proximity, Madrid, Spain
Executive Creative Director: Susana Pérez
Creative Director: David Vijil
Copy: Sacramento Martínez, Marina del Olmo
Art Directors: Arturo Sánchez, Susana Ramírez
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