No Room For Racism

Agency Network: 
Published/Aired: 
October 2021

Description

All Premier League matches taking place between 16 and 24 October were dedicated to No Room For Racism, as the League and clubs continue to urge fans to challenge and report discriminatory behaviour wherever they see it.

The League has released a video to reinforce the message that there is no place for racist abuse and that fans can play a key role in the fight against discrimination.

The video reminds supporters that the introduction of League-wide sanctions at the start of the 2021/22 season means that anybody found guilty of racist abuse, whether it occurs within stadiums or online, will be permanently banned from all Premier League grounds. Enhanced training for matchday stewards is helping ensure they are equipped to respond to discriminatory abuse and assist in gathering evidence to ban perpetrators.

To further support the League’s long-term commitment to address racism in football and wider society, first-team players have helped create new education resources, which will be made available to primary and secondary schools.

The Premier League continues to work alongside other authorities and organisations within the game to tackle online hate, lobbying Government and challenging social media companies to eliminate abuse on their platforms.

Through its online reporting system, the League supports any players, managers and their families who receive discriminatory abuse. A dedicated team investigates cases to identify perpetrators, with legal action taken when required. Since 2019, the Premier League has been proactively monitoring social media platforms and has reported thousands of items of abusive content to social media companies for removal.

Film advertisement created by FCB, United Kingdom for Premier League, within the category: Sports.

Advertising Agency: FCB Inferno, UK
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