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Premier League

Futbol Legacy

Agency: We Are Laugh

Description

Being Mexican in the United States means learning to live between two worlds without ever losing your essence.
And within that identity, there’s something that holds everything together: the rituals.
Rituals born in the kitchen, in pre-match superstitions, in family gatherings that revolve around the ball.
Small acts that, together, keep alive the connection to the Mexico we carry inside.
In this first episode of Fútbol Legacy, we explore how those rituals keep the Mexican spirit afloat -
told through a family who found in @raulalonsojimenez9 more than a player:
a symbol of pride, resilience, and belonging.
With every goal, every hug, every tiny gesture, the Latino community reaffirms a truth that never changes:
being far from home does not mean being far from who we are.
That’s why Fulhamerica Day was born - a gathering point for Latino and American families who love @fulhamfc and show it match after match.
The story of Pollo Hernández and his family, from Greenville, South Carolina, proves that distance is never a limit for following Fulham with absolute devotion.
Mexican Rituals | Episode 1 of Fútbol Legacy.

This professional campaign titled 'Futbol Legacy' was published in United Kingdom and United States in December, 2025. It was created for the brand: Premier League, by ad agency: We Are Laugh. This campaign is related to the Sports industry and contains 2 media assets. It was submitted about 2 hours ago by Marketing Dierctor: Kundo Tabanera of We Are Laugh.

Credits

Julian Carneiro: Creative Director
Candelaria Ize: Project Manager
Alex Manby: Account manager
Guadalupe Castro Guitart: Art Director
Guadalupe Leguizamon: Graphic Designer
Facundo Tabanera: PR Manager

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