Agency Network: 
September 2020


When a leading brand completes a decade in the market, it calls for a celebration. And what's a better way to celebrate than to invite your own community to share their moments with the brand. Prega News, a leading pregnancy detection brand celebrated its 10-year mark in the industry by recreating some special moments shared by its users.

Prega News understands how each woman has a different tale to tell about the time they received the news of their pregnancy. #PregaMoment – aims to capture exactly that. The series of three films capture a gamut of emotions to express the best 'good news' one can receive in their lives.

The campaign comes in the trying times of the pandemic as a ray of hope for the expecting mothers and as a beautiful memory for others. The brand's objective is to cheer up couples all over and connect with them once again to mark their glorious journey. So, all mothers – old and new, can now share their unique #PregaMoment stories on a portal especially created for this occasion.

Film advertisement created by ADK Fortune, India for Prega News, within the categories: Health, Personal Accessories.

Advertising Agency: ADK Fortune Communications, India
Managing Partner: Subroto Pradhan
ECD: Uday Rao, Nakul Sharma
Creative Team: Piyush Gupta, Sanyam Sharma, Tanima Kohli
Account Management: Ambar Sharan Lal, Priyanka Surkali, Harshita Adlakha
Production house: Jamurah Films
Director: Tathagata Singha
DOP- Soumik Mukherjee
Producer: Rajesh Bhanushali, Tasneem Rajgara
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